A simple visual design assessment tool

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Generally I’m more technical than creative.  Being technical comes freely to me as a God given talent while doing creative visual design stretches me.  So, I’m always looking for ways of assessing a design to learn what is working and what isn’t.  Visual design is often subjective, but there are definitely “strong suggestions” that we should at least recognize before we go completely counter to them.  Ross Johnson in the post “The Gutenburg Diagram in Design” shows us a simple tool that we can use to reflect on the overall flow of a design. Composing a good visual design is harder than merely following a diagonal line, but I’m adding this tool to my design assessment toolbox for future reference.

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