Posts Tagged ‘blog’

Adwords and Blogging for Churches

March 28, 2009

Paul Steinbrueck recently wrote “Why AdWords IS Worthwhile for Churches” over at OurChurch.com. It nicely pulls together things I’ve been talking about and trying to encourage my church to do:

Adwords costs real money, but if used as part of a larger strategy I think it can serve as a cost effective tool.  Blogging is also important as it is “moving content” for better search engine indexing and provides more information about the chruch than a simple list of events ever could.

More “interesting” content for the church site: a senior pastor blog

February 14, 2009

Now that the  comments are open on the church site, its probably not going to be sufficient to have only bulletins, some key announcements, and some sermons to comment upon.  Sure, the sermons might start some, but being primarily audio, I’m not confident that they alone will generate interest.  No, what we need is more “interesting” content.

A Senior Pastor Blog

The first area I’m trying to develop is a senior pastor blog.  The senior pastor is the face of the church.  When I was visiting churches a few years ago I would have loved to have had a chance to read the thoughts of the pastor before attending.  For potential visitors, this gives them an opportunity to understand who he is and what he’s concerned about.  For church members, he has an opportunity to continue the discussion of Sunday’s sermon expanding it in ways that are not possible at the pulpit.  Plus, he can use it as an alternative pulpit to write about other topics and target the local community (or even the larger web community).  If you can get him to use Twitter, there’s even more possibilities, but that’s for another post.

I find myself fortunate that my pastor agrees that this is a valuable and important concept.  He is busy finishing his M.Div right now, but in May has committed to start doing this.  I know many churches have their senior pastor writing, but I know many don’t.   I hope it soon becomes automatic. Building your site over a good CMS (like WordPress) can go a long ways toward facilitating this.

I have several more ideas that I’m going to be moving forward.  I’ll write more about them soon.  I’m curious about  how well pastor blogs are working out for others.