Posts Tagged ‘facebook’

Our “Traditional” Church Web Site

January 3, 2010

In Tony Morgan’s The New Traditional Church: Web Strategy he fairly characterizes how most church web sites are formulated: as bull horns.  He then states that churches that are influencing are assuming people are online.  I’m not sure about your church, but in my church only half the people are “online” and less than that are active internet users.

It has been eleven months since I turned on commenting on the church web site.  It was part of an effort to open up the church site to enable a broader community and to start to engage the church in interactive activities.  At around the same time I took over the church’s stale Facebook group ultimately changing it to a Facebook page to allow updates to be directly in people’s news feeds.

Generally, this effort of facilitating interaction has been unsuccessful, with one exception.  There have been zero comments on the web site and four interactions on the Facebook page.  This is not a function of the lack of opportunity for the church to interact (though we do need to generate better and more interesting content) as much as it is that they don’t interact online right now.  Simply put, a large portion of my church community is not online right now and those who are do not significantly engage in social media activities.  Our web site is being used primarily for its event calendar, pick up missed sermon or bulletin, and to allow newcomers to learn the basics of our church.

But our church is sending missionaries and support around the world (e.g. Amazon River Churches).  And we’re growing.  We are “influencing”.  So, for us (for now), our “traditional” web site is suiting our purposes and is ready for when people (on both sides) start to use online technologies in a more meaningful way.

A minor example of the social web facilitating the gospel

July 16, 2009

This past Sunday (July 12) we had a excellent sermon on Habakkuk by one of our elders.  This particular elder is a high school and college history teacher and has many “friends” on Facebook, including myself.  After I published the sermon Sunday night I posted the link on his Facebook wall.  I was hoping to see a bit of a bump on the web stats.

Habakkuk stats bump as of July 14, 2009

Habakkuk stats bump as of July 14, 2009 for Word of Life Christian Fellowship

I’m still trying to wrap my mind around the bump we received.  A bit under half of the hits were referrers from the Facebook post. I pulled the raw stats and found the number of clicks on the PDF sermon notes was about the same as the Facebook referrer count (as was the sum of the hits against the audio format hits).  I’m not going to say that each referrer from Facebook clicked on the PDF and listened to the audio, but I will say that a fair percentage appear to have.

I post our sermons to our Facebook group every week and we receive almost no hits from Facebook normally.  Those associated with our Facebook page typically have already heard the sermon in person.  It is the diversity of his “friends” that, I think, is the difference here.  It is an interesting enough difference that I think I need to reconsider how I’m using Facebook a bit.