Posts Tagged ‘Outreach’

A minor example of the social web facilitating the gospel

July 16, 2009

This past Sunday (July 12) we had a excellent sermon on Habakkuk by one of our elders.  This particular elder is a high school and college history teacher and has many “friends” on Facebook, including myself.  After I published the sermon Sunday night I posted the link on his Facebook wall.  I was hoping to see a bit of a bump on the web stats.

Habakkuk stats bump as of July 14, 2009

Habakkuk stats bump as of July 14, 2009 for Word of Life Christian Fellowship

I’m still trying to wrap my mind around the bump we received.  A bit under half of the hits were referrers from the Facebook post. I pulled the raw stats and found the number of clicks on the PDF sermon notes was about the same as the Facebook referrer count (as was the sum of the hits against the audio format hits).  I’m not going to say that each referrer from Facebook clicked on the PDF and listened to the audio, but I will say that a fair percentage appear to have.

I post our sermons to our Facebook group every week and we receive almost no hits from Facebook normally.  Those associated with our Facebook page typically have already heard the sermon in person.  It is the diversity of his “friends” that, I think, is the difference here.  It is an interesting enough difference that I think I need to reconsider how I’m using Facebook a bit.